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User-Friendly Interface: Many users have found the user interface of the reporting software to be highly intuitive and easy to navigate, …
Starting at $79 per month
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What is CallTrackingMetrics?
CallTrackingMetrics is a call tracking solution for all online and offline channels with real-time reporting and intelligent routing.
Recent Reviews
Pricing
Marketing Lite
$79
Cloud
per month
Marketing Pro
$179
Cloud
per month
Sales Engage
$329
Cloud
per month
Entry-level set up fee?
- Setup fee optional
For the latest information on pricing, visithttps://www.calltrackingmetrics.com/pla…
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
Starting price (does not include set up fee)
- $79 per month
Product Details
- About
- Integrations
- Competitors
- Tech Details
- FAQs
What is CallTrackingMetrics?
CallTrackingMetrics is a global conversation analytics provider giving marketers data to make confident strategy decisions. The service boasts over 100,000 users, including The Washington Post, Verizon Connect, and ServiceMaster, who use CTM to make data-driven advertising decisions. CTM integrates with core tools marketers use like Google Ads and Analytics, Hubspot, Salesforce, Zoom, and Facebook.
CTM was one of the earliest call tracking providers and remains owned by its husband and wife founders, Todd and Laure Fisher.
CallTrackingMetrics Features
- Supported: Local, toll-free, and vanity tracking numbers available for online and offline tracking
- Supported: Omnichannel attribution across calls, texts, form fills, and chats
- Supported: Conversation intelligence tools like live listen, transcriptions, call recording, and keyword spotting
- Supported: Browser-based softphone to facilitate the communication of in-office or remote workforces without the need for expensive desk phones.
- Supported: Power outbound campaigns with bulk SMS messaging and text message automation
- Supported: Advanced call routing options from customizable IVRs to georouting, and smart routers to accommodate any unique scenarios a business faces
- Supported: An open API with included development office hours to support and scale for any unique integrations and use cases
CallTrackingMetrics Screenshots
CallTrackingMetrics Video
AskAI - Artificial intelligence driven insights from conversations.
CallTrackingMetrics Integrations
- Google Analytics
- Meta Business Suite
- Microsoft Advertising
- Acquisio
- Adobe Marketo Measure, part of Marketo Engage
- Flowdock
- Gong
- Looker Studio
- HubSpot CRM
- Instapage
- Kissmetrics
- Mailchimp
- Marin Software
- Adobe Marketo Engage
- Optimizely Web Experimentation
- Salesforce CMS
- Twilio SendGrid Email API, part of Twilio SendGrid
- Slack
- Shopify
- Stripe Payments
- unbounce
- WordPress
- Zendesk Suite
- Google Ads
- Microsoft Dynamics 365
- Zoom
- Drift
- Kenshoo (formerly Kenshoo Infinity Suite)
- Snapchat
CallTrackingMetrics Competitors
CallTrackingMetrics Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | Apple iOS, Android |
Frequently Asked Questions
CallTrackingMetrics is a call tracking solution for all online and offline channels with real-time reporting and intelligent routing.
CallTrackingMetrics starts at $79.
The most common users of CallTrackingMetrics are from Small Businesses (1-50 employees).
CallTrackingMetrics Customer Size Distribution
| Consumers | 0% |
|---|---|
| Small Businesses (1-50 employees) | 60% |
| Mid-Size Companies (51-500 employees) | 30% |
| Enterprises (more than 500 employees) | 10% |
Comparisons
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Reviews and Ratings
(14)
Community Insights
TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!
- Pros
- Cons
User-Friendly Interface: Many users have found the user interface of the reporting software to be highly intuitive and easy to navigate, allowing them to perform tasks quickly and efficiently. Several reviewers have praised its simplicity and user-friendliness, making it accessible for anyone without difficulty.
Wide Array of Integrations: The software's extensive range of integrations has been appreciated by many customers. They have highlighted how these integrations enable them to seamlessly port data to multiple platforms and places, enhancing their overall workflow and productivity. Some users have specifically mentioned the usefulness of the software's integration with various content management systems in tracking and recording traffic sources.
Effortless Setup and Usage: According to several reviewers, one standout feature of the software is its ease of setup and usage. Users have emphasized that getting started with the software is a breeze, saving them time and effort during implementation. This has made it accessible for both technical experts as well as those less familiar with such tools, expanding its usability across different skill levels.
Compatibility with conference software: Some users found the compatibility with conference software like Hangouts to be lacking. They mentioned that there was no desktop application available, which made it inconvenient for them during virtual meetings and conferences.
Insufficient training resources: Several users expressed the need for more comprehensive training resources to fully utilize the software's capabilities. They mentioned that the complexity of integrations may require professional services, which could be costly and time-consuming.
Absence of push notifications for SMS: Non-agent users highlighted the absence of push notifications for incoming SMS on the mobile app as a drawback. They felt that having this feature would greatly improve their experience by allowing them to stay updated and responsive even when they are not actively using the app.
Reviews
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CallTrackingMetrics is being used by our entire organization internally and we use it with many clients. First, we use it internally for call tracking and attribution for all calls and forms to our business. Specifically, we use dynamic number intersection on our website for both paid and organic sources as well as offsite tracking on GMB (Google My Business) listing. We also use the triggers for automatically send notifications for calls that have certain events such as call length, missed call, incoming text message or when calls contain certain words or phrases. The certain words or phrases is known by the transcription tool CTM offers which transcribes all your calls and then allows you to set certain words or phrases that automatically tag the call.
We also use CTM for our clients. Most of our clients have similar setups to how we use it at out Agency but we have done a few more significant integrations with clients. One integration that I would like to note was with Salesforce CRM. We connected CTM with a clients Salesforce instance and its a very tight integration in our opinion. You can pass not only call data but website and advertising data into Salesforce easily with this integration.
We also use CTM for our clients. Most of our clients have similar setups to how we use it at out Agency but we have done a few more significant integrations with clients. One integration that I would like to note was with Salesforce CRM. We connected CTM with a clients Salesforce instance and its a very tight integration in our opinion. You can pass not only call data but website and advertising data into Salesforce easily with this integration.
- Call transcription.
- Integration with Google Ads.
- Dynamic number insertion.
- Form tracking.
- Website integration with WordPress plugin.
- Can get pricy.
- More complex integrations may need professional services.
- No push notifications for incoming SMS on mobile app (non agent).
- Automation - CTM Triggers for missed calls.
- Dynamic number insertion for tracking.
- Google Ads integration.
- Form tracking.
- Reduce costs for online ads.
- Increased attribution.
- Increase efficiency - missed call automation.
I have only used one call tracking platform at the level I am now which is CallTrackingMetrics. I have however, evaluated other call tracking platforms such as Invoca and CallRail. Invoca we quickly stopped demoing as we got into cost as the platform was more expensive that what we were looking to spend and wouldn't be able to have as large of ROI. CallRail we did do a more thorough evaluation on and just ended up like the CTM interface better. CallRail and CTM from what we could tell were very very similar platforms in both functionality and pricing but we chose CTM due to liking the interface a little more and some feature like third party integrations which we currently use and would like to use more of in the future.
February 14, 2021
Marketing Ops Pro happy with CallTrackingMetrics
Used in Marketing for Channel Attribution with unique tracking numbers; Used in Customer Experience with Live Chat; Used in Analytics with Form Reactor and other Conversation Tracking
- Attribution
- Reporting
- Integrations
- Help docs could better align with task checklists
- Setup automation or process prompts may streamline the manual steps required
- Fits nicely into the % of budget dedicated to Analytics
- CallTrackingMetrics is our system of truth for source of calls for Local Service business
- CallTrackingMetrics is our system of truth for CSR staffing plans at Supplier / Distributor
Years back Ring Central played nice with HubSpot so we got exposure to that system. As I recall, their offering migrated to advanced users and therefore overkill for my smaller clients.